Start with Why

Description

Start with Why: How Great Leaders Inspire Everyone to Take Action
“Start with Why” is a book on leadership and management by Simon Sinek. It was first published in 2011.
Key Features:
The book introduces the “The Golden Circle,” which are three concentric circles: Why, How, and What.
The author argues that most companies begin with the “What” (the products and services they offer), then move to the “How” (the processes and strategies behind it), and hardly ever with the “Why” (its purpose and its values).
The book provides case studies and examples of companies and leaders who have started well with “Why” and inspired others to take action.
Themes:
Starting with purpose and values: “Why”
The leadership role in inspiring and motivating other people
The requirement for clearness and simplicity in communication
The powers of creating belongingness and community
Impact:
“Start with Why” has been seriously appreciated for their inspiring thoughts and ideas about leadership and management.
The book has received recognition as an addition to the literature body of the leadership and management genre, and has been widely read, cherished, and appreciated worldwide.
Sinek’s TED speech on the subject has been viewed more than 50 million times, making it one of the most-watched TED videos eve