Think Like a Startup

Description

Think Like a Startup: What You Can Learn from the Best Entrepreneurs to Develop Your Mindset and Adapt to Change by Steve Sammartino is a book on entrepreneurial thinking and innovation. This is a how-to resource that gives readers a blueprint for adoption of the agile, adaptable mindset that successful startups use to thrive in rapidly changing environments. He explores the possibility of how any business person working within a corporation or starting a business can think like a startup.

The book covers key principles like:
Embracing risk and uncertainty: Startups thrive on innovation and calculated risk; a comfort with uncertainty is necessary for growth
Iterative learning: Learn fast, then improve through trial and error.
Customer focus: Building products and services with the needs and experience of the customer at the heart.
Agility and flexibility: How do I pivot quickly when circumstances change? How do I adapt to market changes and find new opportunities?.
Creative problem-solving: Fresh perspective toward obstacles as opportunities.
Using real-life examples and practical insights, Think Like a Startup is that book that helps people build resilience, innovation, or entrepreneurial spirit while running a startup, managing a team, or driving change in a larger organization.