Building a StoryBrand

Description

Building a StoryBrand: Clarify Your Message So Customers Will Listen
“Building a StoryBrand” is a marketing and branding book by Donald Miller. The first publication of this book was in 2017.
Key Features:
The book gives one a framework for making the message of a brand easier to understand, making it more interesting and thus actionable.
A traditional form of advertising, as Miller would argue, fails because it cannot communicate with its target customer’s aspirations and needs.
The book provides tools and advice on being clear and even compelling through the use of a “StoryBrand Framework.“
Themes
Clarifying and simplifying the message of any brand
Creating a customer-centric approach to marketing and branding
Using storytelling principles to engage and to persuade customers
Simplifying and focusing marketing efforts for greater impact
Impact
“Building a StoryBrand” was well-applauded due to its practice and insightful direction on branding and marketing.
It has been widely acclaimed for its significance within the marketing and branding genre, as well as widely read and appreciated by audiences in all corners of the globe.
The books offered by Miller have inspired business houses to approach branding and marketing in ways previously unimaginable. The body of work has also helped numerous companies clarify, simplify, and polish their messages.