This Is Marketing

Description

This Is Marketing” is the definitive marketing guide, which tracks back to the human-side aspect of the discipline. The leading marketing guru Seth Godin presents insights and strategies to marketers about how they can connect with an audience and make meaningful relations.
Takeaways
Marketing is empathy: Godin emphasizes that understanding and relating to your audience’s needs and wants is marketing.
Target the smallest audience that would work: One would not need to appeal to everyone to make his or her marketing goals useful. Instead, he or she can target a small, dedicated audience that will help spread his or her message.
Create relevance work: Marketing is not only about showing something to other people but also creating value and making things for a positive impact.
Be weird: According to Godin, marketers should be authentic, take risks, and put themselves out there.
The marketing mentality: Godin argues that marketing is not just about how to sell a thing, but more to create the mentality for serving and connecting.
The power of storytelling: Godin emphasizes storytelling as a main appeal in marketing and how a brand should create stories that would influence its audience.
Role of Tension and Conflict Godin explains the need for tension or conflict in marketing to really get an audience engaged in creating a meaningful relationship.
Target Audience
“This Is Marketing” is written for marketers, entrepreneurs, and anybody who needs to understand the basics of marketing and how to use it in this fast-changing world.